jueves, 27 de noviembre de 2008

Coca-Cola

Coca-Cola Company together with Mac Donalds are the most important companies in U.S. Consume Society. It sells a carbonate soft drink in more than 200 countries and is distributed in stores, restaurants and vending machines. It was invented by John Pemberton in Atlanta Columbus in the year 1885. He was a farmaceutic that create a cocawine with the name of Pemberton French Wine Coca. In 1886 the alcohol was prohibited in Atlanta so Pemberton sell his drink as a non-alcohol medicine with soda that helps diseases such as dyspepsia, headache and impotence.

As an adiction to morphine Pemberton sold his property rights to Asa Griggs Candler how made the Coca-Cola company. In 1894 the product was bottled for the first time making in Chattanooga TN the first Coca-Cola Bottling Company.

Many years after, in 1985 The New Coke was launch to market. This product caused a balcklash in population because people prefered the new flavors of coke. The marketing manage was well done changing the image and all the publicity. Nowadays the company of Coca Cola has launch other products of Coca-Cola variating the flavors making lime coca cola, vainilla, coffee and cherry.

This mark is one of the most influential in the United States Consumer Society. The consumption of Coca Cola has become so important in the United States causing that in more that 200 countries Coca Cola is consumed. This shows how Coca Cola in an imperialist way has conquered the United States Society.

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